-
In an era where environmental concerns are paramount, businesses have a responsibility to communicate their commitment to sustainability accurately and ethically. Messaging on packaging plays a significant role in conveying your brand's eco-friendly practices and values. To help you navigate this complex landscape, here's a comprehensive guide to sustainable messaging on packaging.
IN THIS GUIDE
-
Recycled vs. Recyclable
Understanding the difference between "recycled" and "recyclable" is crucial. "Recycled" implies that the packaging material has been previously used and reprocessed, contributing to reduced resource consumption. On the other hand, "recyclable" means the material can be collected and processed for recycling after its current use. However, the ease of recycling can vary by material and location. For example:
Paper, Paperboard, and Corrugate:
Our paper-based packaging is curbside recyclable, making it easy for consumers to contribute to the recycling loop through their local programs.
Recycled Plastic Film:
While our recycled plastic film is recyclable, it requires specialized facilities to be properly processed. In most cases, it can be recycled at thin film drop-off locations, often found at grocery stores. To locate the nearest drop-off point, consumers can visit BagandFilmRecycling.org and take an active role in ensuring the proper recycling of this material.This is especially important as thin film that ends up in single stream recycling systems can get caught in machinery and slow or even break equipment.
Recycled vs. Virgin Materials:
When using recycled materials, highlight the reduction in resource and energy consumption and waste generation. If using virgin materials for specific reasons, be honest about why they were chosen and commit to minimizing their impact through responsible sourcing and end-of-life management.
QR codes
At EcoPackables, we are committed to promoting sustainability and eco-conscious practices in the packaging industry, and our QR codes are helping us. We offer a comprehensive service that includes a customized QR code you can include in your packaging artwork. When scanned, the QR code directs consumers to a page on our website, where they can find detailed disposal instruction for that particular packaging material. By leveraging this technology, our clients can enhance their brand's transparency, engage consumers in responsible waste management, and contribute to the global efforts towards a greener future.
Incorporate QR codes on packaging that link to detailed information about your sustainable practices. This could include details about sourcing, environmental impact, material composition and proper disposal. Use one of our premade QR code pages or work with us to create your custom QR code page hosted on our website. QR codes engage consumers who want to learn more while keeping packaging clutter-free.
Disposal Methods
-
-
Educate consumers about how to dispose of your packaging responsibly. If it's compostable, ensure they understand the proper composting conditions, whether it be home compostable or industrial compostable. For recyclable materials, provide clear instructions about local recycling programs. While paper products are widely accepted in curbside recycling, it is important to check where plastic film might be recycled locally. Consider including a "disposal guide" on your packaging or website, or host this information with our ready to go QR codes.
Visual Design
-
-
Design packaging with simplicity and clarity in mind. Use easy-to-understand icons, graphics, and text to communicate your sustainable practices. Avoid overwhelming consumers with excessive information; instead, focus on key messages that convey your commitment to the environment.
Share your sustainability journey openly – the ups, the downs, and the progress you're making. Authenticity wins hearts, and consumers love brands that are actively pushing for positive change. Don't go it alone! Team up with industry pals, suppliers, and groups to make sure everyone's singing the same sustainability tune. This cuts through confusion and gets the message across loud and clear. And remember, sustainability isn't a one-stop shop. Keep evolving your packaging message to match the coolest sustainable practices, materials, and technologies. Stay committed to a greener future that keeps on getting better!Remember, sustainable messaging is not just about marketing; it's about genuine commitment to minimizing your environmental footprint. By effectively communicating your efforts and engaging consumers, you contribute to a more responsible and conscious consumer culture while driving positive change in the industry.
Certifications
Certifications provide instant credibility and transparency to consumers. When using certifications on packaging, ensure that they are relevant, accurate, and from reputable certifying bodies. For example, use phrases like "Made with Compostable Materials," as this reflects a commitment to incorporating sustainable elements without making an absolute claim about the end product being entirely compostable.
-
GRS
GRS Certification: Our packaging features the Global Recycled Standard (GRS) certification for recycled poly materials. This certification guarantees that the poly used is recycled and meets stringent environmental and social criteria.
-
FSC
FSC Certification: Look for the Forest Stewardship Council (FSC) certification on our packaging, indicating recycled paper content. This certification ensures responsible sourcing and promotes the use of recycled materials, contributing to forest conservation.
-
TUV & BPI
Depending on product specifications, our compostable packaging can be certified by TUV or ABA for home or industrial compostability.
-
ABA
For compostable products without adhesive seals, BPI certification confirms safe decomposition in industrial composting, aligning with North American sustainability standards.
Avoiding Greenwashing
Understanding the Complexity:
Sustainability is multifaceted and nuanced. For instance, recyclable poly film is recyclable, but not in single-stream systems. Proper disposal methods are essential to ensure the best possible end-of-life outcomes. We acknowledge that access to thin-film drop off locations and composting facilities are not universal, which is why we encourage consumers to make informed choices and understand the disposal options available to them.
Compostable Films and Plastic-Free Claims:
It's important to be aware that while compostable films represent a significant step towards reducing plastic usage, they aren't entirely devoid of petro-based plastics. While they may break down more readily than traditional plastics, they still require specific conditions to fully decompose. Our commitment to innovation drives us to continually work toward plastic-free solutions, though we recognize there's still progress to be made.
The Road to Authenticity:
We believe in genuine progress over empty claims.In essence, combating greenwashing requires a commitment to open dialogue, education, and an acknowledgment of the complexities involved in sustainability. By sharing accurate information and fostering a culture of authenticity, we can collectively drive positive change and work towards a more responsible future. While it can be tempting to adopt buzzwords to attract environmentally conscious consumers, we are committed to making concrete strides in sustainable practices. Our packaging is backed by reputable certifications and transparent information, empowering you to support products that align with your values.