Before plastic became the industry norm, jewelry packaging was rooted in durability, craft, and reuse.

• In the 19th and early 20th centuries, jewelers commonly used hinged boxes made of wood, tin, or cardboard, often wrapped in leather or fabric. These boxes were meant to be kept, reused, or even displayed—emphasizing permanence over disposability.
• Silk, velvet, and cotton pouches were standard for storing loose items or delivering pieces to clients.
• Packaging often doubled as presentation: ornate, logo-stamped boxes were a mark of prestige and brand identity.
• Even shipping methods reflected longevity—paper wrappings, straw, and wax seals were used to protect items in transit.
  

It wasn’t until the mid-20th century, with the rise of mass production and global supply chains, that plastic-based packaging—especially polybags and foam inserts—became dominant for cost, convenience, and uniformity. While effective, this shift also introduced challenges in recyclability and waste.

Now, as the industry returns to its roots in craftsmanship and intentionality, a new standard is emerging—one that blends the elegance and durability of the past with the efficiency and convenience of modern materials. The future of jewelry packaging lies in this balance: sustainable, functional, and beautifully designed to last.