The Power of PMS Color Matching in Printing

The Power of PMS Color Matching in Printing

Understanding PMS

PMS, or Pantone Matching System, is a standardized color reproduction system used across various industries, and is especially helpful in printing packaging. It simplifies color communication by assigning unique codes to each color, ensuring consistency and precision.

 PMS in Printing

In the dynamic world of printing, achieving consistent and accurate colors is paramount. PMS shines as a reliable standard for color matching. Unlike digital colors susceptible to variations across screens, PMS provides a universal and physical language, reducing discrepancies in print outcomes. Screen disparities, influenced by settings and devices, underscore the need for a standardized system like PMS, allowing our print technicians to look at a printed sample and a Pantone book side by side in the same light.

 Importance of Color Matching for Brands

Why do brands swear by color matching? The answer lies in brand identity. Consistent colors evoke recognition and trust. Whether in logos, packaging, or marketing materials, maintaining brand-specific shades is crucial for reinforcing identity and fostering consumer loyalty.

 Considerations for Kraft Printing

When it comes to printing on Kraft, color considerations take an intriguing turn. The natural, earthy tones of Kraft paper can influence the perceived color. Brands must navigate this nuance, adjusting PMS colors to complement the substrate. Attention to detail ensures that the final print on Kraft aligns with brand expectations.

 Sampling for Precision

To ensure the perfect marriage of PMS colors and printing substrates, sampling becomes a valuable ally. With our custom printed sample services, witness firsthand how your chosen PMS colors interact with our materials. This proactive approach allows for adjustments and fine-tuning, guaranteeing a final print that not only meets but exceeds expectations.

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